How a Simple T-Shirt Turned Into a Movement in Round Rock
Every town has its storytellers. Round Rock has its own rhythm and its own voice. If you have been paying attention, it also has real momentum. It is not just growing, it is booming.
In six years, Williamson County’s total appraised value jumped from $89.1 billion to $184.4 billion. During that same period, 12,558 new small businesses opened. And those numbers do not yet reflect the full impact of Samsung.
With growth like that, the question becomes simple.
What actually sticks?
What cuts through the noise?
What turns into a story people remember and repeat?
The answer is not louder marketing. It is meaningful stories shared the right way. That realization is what led to the Stubborn Sticky Story Giveaway.
From Best of Round Rock to a Bigger Purpose
This year, my wife and I were honored when our home care agency, A Place At Home – North Austin, earned Best of Round Rock 2025, following the same recognition in 2024.
We were grateful. Proud. Appreciative. But we also knew this was bigger than a trophy or a title. It was a moment to connect, to say thank you, and to invite others into the story we are building.
So instead of just posting the win and moving on, we asked a better question.
“How do we make this moment stick?”
That question led us to Sticker Mule’s new giveaway platform.
A Giveaway Without the Friction
If you have ever run a giveaway, you know most of them are harder than they should be. Too many steps. Too much setup. Too much energy spent on tools instead of people.
Sticker Mule removed the friction.
Here is exactly what I did:
- Uploaded our custom t-shirt design
- Chose how many we wanted to give away
- Received a simple link to promote
- Shared it with our community
- Downloaded a clean CSV of every entrant
They handled fulfillment, shipping, and logistics. I handled the story.
It worked so smoothly that I immediately planned the next round. This time it will feature a custom-labeled hot sauce, because in Central Texas, flavor matters. Still, this was never about the merchandise.
Why This Became a Sticky Story
The t-shirt was not the real value. The hot sauce is not the point. The value was in what the giveaway created. It created conversations. It created connection. It gave people something tangible to associate with a meaningful moment.
When someone wears a shirt or wins a giveaway, they are not just receiving an item. They are joining a story.
That story quietly says: This business cares. This community matters. You belong here. That is what makes a story stubborn. That is what makes it sticky.
The Stories Behind the Growth
Nearly 40% of this year’s Best of Round Rock winners are Round Rock Chamber members, and many of them are the very people driving this growth.
I have been fortunate to interview many of these leaders on my podcast, Rock Solid Round Rock. These are small business owners, builders, and community champions who are shaping what Round Rock is becoming.
And there are more stories waiting to be told.
If you are building something meaningful here and we have not connected yet, I would love to change that. The giveaway is the front door. The podcast is where we sit down and talk. The community is where these stories live and grow.
Why Giveaways Still Work When Done Right
If you are a business owner wondering whether giveaways are worth the effort, here is what I have seen firsthand.
Done well, giveaways:
- Create emotional equity, not just impressions
- Give people a reason to share your story
- Turn recognition into relationships
- Extend your reach without feeling transactional
Sticker Mule’s platform makes this easy. You bring the meaning. They handle the mechanics. That simplicity is powerful.
The Sticky Lesson
We did not run this giveaway because it was trendy. We ran it because it aligned with who we are and how we want to show up in this community.
We wanted a story that would not fade after a single post. And it worked.
If you are growing a business in Round Rock or anywhere else, you do not need a massive budget or a viral moment. You need a reason to connect and a simple way to invite people in.
A small gift. A simple way to grab attention. A real story. A moment worth sharing. That is what the Stubborn Sticky Story Giveaway is really about.
And we are just getting started. You can check out our giveaway here.
