Comments on: Why CEOs Don’t Care About Conversion Rate Optimization #CRO https://www.bryaneisenberg.com/ceos-dont-care-conversion-rate-optimization-cro/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Mon, 07 Oct 2024 14:24:30 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Greg Randall https://www.bryaneisenberg.com/ceos-dont-care-conversion-rate-optimization-cro/#comment-716928 Wed, 08 Jun 2016 02:51:29 +0000 http://www.bryaneisenberg.com/?p=3022#comment-716928 Great slides!! I wish I saw this presentation. I have two comments:

1. Love the Dunning-Kruger effect. This is a massive issue in Australia and New Zealand (where I am based).

2. Love how you refer back to comments and messages you spoke about back in the early 2,000’s when you wrote for the Grok and Clickz. That is when I began following you:) It proves what you said back then is still relevant and critical today. A sign of vision and forward thinking.

Love the content…keep it coming.

]]> By: GrowMap https://www.bryaneisenberg.com/ceos-dont-care-conversion-rate-optimization-cro/#comment-715797 Fri, 03 Jun 2016 18:23:34 +0000 http://www.bryaneisenberg.com/?p=3022#comment-715797 I know that small businesses struggle to understand why increasing your conversion rate is more important than driving more traffic. They also do not understand why making your current customers a higher priority than gaining new ones will drive more profits.

But how can C-suite executives not understand how conversion optimization increases sales and ROI while reducing the cost of buying traffic? Isn’t that their primary purpose? Wow.

It is up to the CROs to find visual aids to SHOW THEM what CRO does for them and why cutting CRO when tightening budgets is the very last thing they should do.

What tools are CROs using to do this? Besides marketing automation, perhaps something like DataPine could be useful. Maybe even setting up regular reports in Cyfe with just the big picture view would be beneficial.

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