Comments on: The Lonely Brand Story Meets Social Media

By: The Lonely Brand Story Meets Social Media | Incredibilii

The Lonely Brand Story Meets Social Media | Incredibilii — Thu, 20 Nov 2014 23:54:23 +0000

[…] Click here to view the embedded video. […]

By: Top Marketing Articles of the Week - User Experience

Top Marketing Articles of the Week - User Experience — Thu, 12 Jun 2014 13:35:17 +0000

[…] 9. Will Your Social Media Deliver What Your Brand Promises? […]

By: Rich Carr

Rich Carr — Wed, 11 Jun 2014 20:29:16 +0000

Been dealing with this very issue and, like the repairman, the phone was leading to a receptionist who routed to voicemail: By Default. I paraphrased and attributed this thinking to your article and example. He got it. Great post.

By: steve

steve — Wed, 11 Jun 2014 14:09:40 +0000

I used to work on Maytag appliances. The company stopped making the top quality products many years ago and continued to make money off their reputation for a long time before the consumer started catching on. This was before the web was popular. Here is an interesting thought: It only costs maybe $25 more in material cost to make a quality reliable appliance than to make the cheap one. Maytag chose to drop the $25 to the bottom line, but ended up having to spend more in advertising to keep their brand myth alive. I would not doubt that their advertising cost is now more than what they originally saved by watering down their product. No matter what they do now, they will never regain their reputation. Us older folks still like the thought of the reliable Maytag, but reality has forced us to consider other options.

By: Bryan Eisenberg

Bryan Eisenberg — Tue, 03 Jun 2014 11:19:36 +0000

In reply to Loren Mckechnie. Especially for brands like Maytag that never had direct to consumer access before. This is a big opportunity to reinforce their brand position in the market.

By: TheGrok

TheGrok — Tue, 03 Jun 2014 11:18:13 +0000

In reply to Moe Rubenzahl. @Moe Rubenzahl Trying helps, and they tried. It's the misalignment that is the real issue.

By: Loren Mckechnie

Loren Mckechnie — Mon, 02 Jun 2014 21:00:54 +0000

A reminder to big brands…. Customer service is not an outsourced call center only, it is engaging people where the choose to participate in conversations. We must all adapt to the Multi-Platform world we live in today… Time to staff up, to do customer service in real time, on all channels…. more investment, in online reputation management, a reality of today!

By: The ultimate guide to persuasive content

The ultimate guide to persuasive content — Sun, 01 Jun 2014 20:59:44 +0000

[…] Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. (Bryan Eisenberg in “The Lonely Brand Story Meets Social Media“) […]

By: The Lonely Brand Story Meets Social Media | Noob Education

The Lonely Brand Story Meets Social Media | Noob Education — Sun, 01 Jun 2014 00:41:32 +0000

[…] Click here to view the embedded video. […]

By: Moe Rubenzahl

Moe Rubenzahl — Fri, 30 May 2014 17:17:41 +0000

Great reminder that if you’re excellent everywhere and not excellent online, you’re not excellent.

(And now I am terrified that I bought a Maytag washer last week! 😉