Comments on: Marketing Analyst, You Better Up Your Game

By: Bryan Eisenberg

Bryan Eisenberg — Sun, 19 May 2013 23:35:20 +0000

In reply to danatodd. Dana, In all our years in the industry how many analysts have you seen that actually do this? Not counting the ones that work for you.

By: danatodd

danatodd — Sun, 19 May 2013 23:14:58 +0000

I always ask people who bring me reports, to never come to me without a summary of what’s important in the data, and what they suggest we do about it. I can’t tell you how annoying it is to just receive reports as an attachment without any kind of educated opinion. Don’t make me analyze your data please…tell me what you see, and how I can take it to the next step. My job as an exec is to greenlight actions or clear hurdles, so you’ll get faster impact (and job security) if you enable me to move faster.

By: TheGrok

TheGrok — Wed, 13 Feb 2013 13:22:30 +0000

In reply to Isikeli.

Martin and Isikeli what you don’t seem to understand, is that it not the way that you view the job of analyst in your organization but it is the way that many executives view the analyst in their organization. Perception is reality. Jim Sterne, Avinash and I can tell you that way to way many organizations barely open the reports sent by so-called analysts. They don’t hold a high level of business value or act as catalyst for change (growth) for the organization, so that if they don’t up their game then for many organizations they will easily be replaced by these robots. Here is another example of the applications coming to replace many analysts: http://blog.automatedinsights.com/post/42959896599/we-just-launched-the-worlds-first-real-time-insights.

By: Isikeli

Isikeli — Wed, 13 Feb 2013 04:25:55 +0000

Agree w/Martin. Analysts should be analysing the data but more importantly, making it applicable to the business and the stakeholder. The real skill is interpreting it in the language that the stakeholder will understand – sometimes it has be in detail, sometimes in bullet points.

By: martin

martin — Tue, 12 Feb 2013 19:30:40 +0000

Analysts should be analysing data not just producing reports. The key has always been about going beyond the “what” which reporting and data visualisation tools can tell you and to get to the “so what’s” and “now what’s” that generate insight and added value.

By: KurtMW

KurtMW — Tue, 12 Feb 2013 03:53:10 +0000

In reply to TheGrok. Wouldn't want to work anywhere that didn't!

By: TheGrok

TheGrok — Mon, 11 Feb 2013 14:11:20 +0000

My first tip, find a organization that values your role and allow you to be part of the team that provides business value and enables change.