Comments on: It’s Not My Job: Why Marketing is Broken

By: paulboomer

paulboomer — Fri, 13 Nov 2015 16:01:27 +0000

#MustRead I hope your marketing is not broken. Is it? #SMB #CX

By: A Content material Advertising Fail That Doesn’t Should Occur | Posts

A Content material Advertising Fail That Doesn’t Should Occur | Posts — Thu, 19 Jun 2014 03:00:37 +0000

[…] Eisenberg shares nice examples of broken marketing. Like he says, that is primary stuff that may be prevented. Earlier than creating and publishing […]

By: A Content Marketing Fail That Doesn’t Have to Happen : Writing editing services by Meryl Evans

Tue, 25 Mar 2014 17:33:35 +0000

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By: syed

syed — Thu, 15 Nov 2012 04:57:12 +0000

I see this a lot of time happening on PPC campaigns, people advertise upto 99% off with free shipping ….and once you reach their page, That product is out of Stock. and they present with something else.

And after that they complain about bounce rate and low conversion rate.

By: jadecarter_

jadecarter_ — Wed, 14 Nov 2012 20:12:15 +0000

I would like to offer the following video representation of how I feel about this marvelous post. http://youtu.be/QhTiJEYqqY8
Marketing like it’s 1982 .. solid gold senior, solid gold. Thank you.

By: Tim

Tim — Wed, 14 Nov 2012 17:46:58 +0000

Sad how many large companies fail at this. Recently saw a Staples ad that offered a specific discount. Clicked it, only to come to a page where it said the promotion expired. Major ad fail! I understand the amount of work involved in keeping campaigns fresh for a large company, but you’d think they’d at least set the ads to stop running when a campaign is over.

By: Bryan Eisenberg

Bryan Eisenberg — Wed, 14 Nov 2012 15:22:49 +0000

In reply to Stu. It may at times be laziest. However, in my experience it is either because the team has too few resources or because one part of the campaign belongs to another group and it is not there job to work on it.

By: Stu

Stu — Tue, 13 Nov 2012 16:42:58 +0000

It is a laziness thing in my opinion. They have enough success despite their mistakes because of the brand they are associated with.

I agree with all of your critiques, but I would be curious to see how it is working for Marmot. The jacket is behind the register form and you can see it. While it drives you nuts, you feel left with no choice but to fill out that blasted form, and whether you buy that jacket or not, a decent percentage will keep getting emails from Marmot and never unsubscribe.

By: Bryan Eisenberg

Bryan Eisenberg — Tue, 13 Nov 2012 15:18:27 +0000

Hat tip to Vincent Van Der Lubbe for inspiring me to write this up as a blog post: http://www.bryaneisenberg.com/its-not-my-job-why-your-marketing-is-broken/. Please share this with your boss!