Comments on: Conversion Optimization 101: Ad Continuity/Scent

By: 5 Landing Page Mistakes Killing Your Advertising

5 Landing Page Mistakes Killing Your Advertising — Mon, 11 Jun 2018 14:59:58 +0000

[…] an excerpt from an article on the […]

By: IT Helpdesk

IT Helpdesk — Thu, 21 May 2015 16:04:48 +0000

It’s all about A/B testing. When you test, take a look at the conversion and click through rates of your links. In many cases this should be based on intuition. Does this button seems out of place or confusing? If so, it probably is. By asking for website feedback from friends, colleagues or even your customers you can speed up the process drastically.

Of course, providing great support should be done in tandem: customer experience is something that keeps customers coming back.

By: Are Your PPC Landing Pages Taking Visitors on a Bad Date? | Convert Themes – Unbounce Templates & Themes

Fri, 06 Feb 2015 11:17:01 +0000

[…] has to do with the way people track information online. He cites a 2001 study that revealed people search for information in a similar way that animals follow a scent. When the scent they’re following fades away, they retrace their steps and look elsewhere for the […]

By: Content and conversion: 8 recurring landing page mistakes to avoid

Content and conversion: 8 recurring landing page mistakes to avoid — Mon, 23 Jun 2014 21:10:42 +0000

[…] probably know the importance of ‘scent’ as Bryan Eisenberg calls it and of consistency (also remember the conversion trinity). […]

By: Are Your PPC Landing Pages Taking Visitors on a Bad Date?

Are Your PPC Landing Pages Taking Visitors on a Bad Date? — Tue, 10 Jun 2014 11:55:49 +0000

By: The conversion trinity: lessons for content marketers

The conversion trinity: lessons for content marketers — Sat, 10 May 2014 16:46:37 +0000

[…] also relates relevance to what he calls “scent” and in a presentation he gave at a previous edition of the Fusion Marketing Experience […]

By: Make Conversion Optimization Work for You: Landing Page Best Practices

Make Conversion Optimization Work for You: Landing Page Best Practices — Thu, 17 Apr 2014 17:31:28 +0000

[…] Eisenberg calls this ‘maintaining the scent’ of the visitor from one page to the next. Context matching includes matching the design of your […]

By: Buzzword Breakdown: “Sponsored Content”

Buzzword Breakdown: “Sponsored Content” — Wed, 12 Mar 2014 07:01:14 +0000

[…] the post to match the overall editorial context of your world (again with the authenticity), but studies show conversion really only happens when the prospect reaches the marketer’s site and there is […]

By: Don’t Waste Your Time with Native Advertising (Do This Instead) » Share The Marketing Info

Sat, 01 Mar 2014 20:48:44 +0000

[…] conversion optimization studies repeatedly show that people expect continuity in the information trails they travel. This supports the findings of […]

By: NikiRane

NikiRane — Sat, 13 Oct 2012 15:46:30 +0000

The Most Educational Post I’ve Read All Week – Conversion Optimization 101 challenge http://t.co/Evtj6hE9 via @TheGrok