Great article on effective pricing tables, we appreciate you lending your considerable expertise to our cause. It’s always great to get an outside perspective, and the insights from yourself and your readers shows how looking at something with fresh eyes can produce great ideas. It also keeps us humble to find out optimization opportunities like this after years of testing.

The list of ideas to help compare products through badging, alternative copy, and re-ordering elements shows there is always room for improvement. Both Brian Massey and the Monetate example show a simpler way of communicating the price, and we’re putting together a series of tests to find out what works best for our customers in different parts of the world.

Thanks again for sharing your audience with us, and we look forward to continuing the conversation as we continue to learn more about our customers and adapt to their needs. And thanks to you all who have commented on this post. It is great to know so many great minds out there with the focus on conversion and customer experience improvements.

cheers,
Ed