https://www.bryaneisenberg.com/content-marketing-personas/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Thu, 03 Oct 2024 18:31:49 +0000 hourly 1 https://wordpress.org/?v=6.9 https://www.bryaneisenberg.com/content-marketing-personas/#comment-763866 Fri, 10 Mar 2017 16:46:10 +0000 http://bryaneisenberg.com/?p=1676#comment-763866 […] Eisenberg is one of the main authorities on personas. You can create your own persona by following Bryan's advice. Get his book Buyer Legends and dig deeper into the subject. You cannot go wrong by trying to […]

]]> https://www.bryaneisenberg.com/content-marketing-personas/#comment-413707 Wed, 18 Feb 2015 17:30:00 +0000 http://bryaneisenberg.com/?p=1676#comment-413707 […] In order for me to sell to you, I need to understand how you buy. Bryan Eisenberg […]

]]> https://www.bryaneisenberg.com/content-marketing-personas/#comment-320460 Sat, 29 Nov 2014 16:01:36 +0000 http://bryaneisenberg.com/?p=1676#comment-320460 […] clear that content is essential in taking decisions and persuading people to make them. From a content marketing personas perspective we add this additional mapping layer of auditing content needs. It’s not only […]

]]> https://www.bryaneisenberg.com/content-marketing-personas/#comment-316358 Thu, 27 Nov 2014 09:25:52 +0000 http://bryaneisenberg.com/?p=1676#comment-316358 You’re right and I agree with your point of view. If you want your business to succeed, you have to think first of what your customer need. You have to put yourself in their shoe. 70% of potential customers look for more and more information before the buying decision and that is what you have to provide. Feed them with everything they need and you’ll see more of them coming to your site and avail your product or services.

]]> https://www.bryaneisenberg.com/content-marketing-personas/#comment-303767 Thu, 20 Nov 2014 10:01:33 +0000 http://bryaneisenberg.com/?p=1676#comment-303767 […] Every competent marketer strives to understand the needs of their customers, so it is natural that marketers have taken to using personas. And I have devoted more than a few columns here on ClickZ to outlining their value, showing you how to create them, and even showing you some powerful uses for personas. […]

]]> https://www.bryaneisenberg.com/content-marketing-personas/#comment-299025 Mon, 17 Nov 2014 18:05:40 +0000 http://bryaneisenberg.com/?p=1676#comment-299025 […] develop personas is abundant. One of my favorites is an article written by early persona pioneer, Brian Eisenberg. But it’s more than just using personas, it’s how they are used in order to inform data driven […]

]]> https://www.bryaneisenberg.com/content-marketing-personas/#comment-298842 Mon, 17 Nov 2014 16:01:15 +0000 http://bryaneisenberg.com/?p=1676#comment-298842 […] Every competent marketer strives to understand the needs of their customers, so it is natural that marketers have taken to using personas. And I have devoted more than a few columns here on ClickZ to outlining their value, showing you how to create them, and even showing you some powerful uses for personas. […]

]]> https://www.bryaneisenberg.com/content-marketing-personas/#comment-298743 Mon, 17 Nov 2014 14:06:39 +0000 http://bryaneisenberg.com/?p=1676#comment-298743 […] Every competent marketer strives to understand the needs of their customers, so it is natural that marketers have taken to using personas. And I have devoted more than a few columns here on ClickZ to outlining their value, showing you how to create them, and even showing you some powerful uses for personas. […]

]]> https://www.bryaneisenberg.com/content-marketing-personas/#comment-293822 Fri, 14 Nov 2014 17:16:24 +0000 http://bryaneisenberg.com/?p=1676#comment-293822 […] Every competent marketer strives to understand the needs of their customers, so it is natural that marketers have taken to using personas. And I have devoted more than a few columns here on ClickZ to outlining their value, showing you how to create them, and even showing you some powerful uses for personas. […]

]]> https://www.bryaneisenberg.com/content-marketing-personas/#comment-293602 Fri, 14 Nov 2014 13:28:05 +0000 http://bryaneisenberg.com/?p=1676#comment-293602 […] Every competent marketer strives to understand the needs of their customers, so it is natural that marketers have taken to using personas. And I have devoted more than a few columns here on ClickZ to outlining their value, showing you how to create them, and even showing you some powerful uses for personas. […]

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