Comments on: You Can’t Fake Social

By: Alisa

Alisa — Mon, 28 May 2012 09:38:02 +0000

Hi Bryan, I’m a little late finding this post but I’d like to join the conversation. You make such a valid point about social media accelerating a good product if it is indeed a good product. I work at Think Big Online (Australia) and we meet up with small business owners who avoid social media like the plague. http://www.thinkbigonline.com.au/why-twitter-facebook-and-google-are-must-haves-in-your-seo-arsenal/ What we try to explain is that they have a good product/service (if we think they do) and therefore need to get into the social game. We also have no problem explaining to potential clients that we don’t think we can help them (if they don’t yet have products or customer service in place that social demands). Quality article. Cheers, Alisa

By: Paul Web

Paul Web — Thu, 25 Aug 2011 07:13:55 +0000

I could not agree more. The number of companies putting a hefty effort into using social marketing for their lousy products and services is actually diluting the effectiveness of many of the campaigns I see out there. Unles you have a brand name with plenty of recognition consumers are starting to get distrustful of social media campaigns as they have been repaetedly abused.

By: Small Business Social Media Pt. 2: “Mission. Not Measurement Alone.” — The Daily Blur | Tim Miles, Wizard of Ads | www.TheDailyBlur.com

Thu, 11 Feb 2010 11:51:04 +0000

[…] alone”, and it’s kind of what I had also written on my blog a couple of weeks ago about how you can’t fake social media. And so what am I talking about? It talks about the history of radio […]

By: Aqua Vita Creative | Get the Facts on Facebook: 22 Tips & Statistics

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By: Ivan Walsh

Ivan Walsh — Thu, 14 Jan 2010 00:00:24 +0000

Not so sure.

The AMEX open forum has some terrific articles on it, i.e. from Guy Kawasaki, but it’s not the most ‘social’ site in the world, even though Guy is telling us/them how to do it.

Oh, the irony!

My gut feeling is that this reflects a 20th view on broadcasting from the top mgt. i.e. let’s talk to them rather than building a dialogue. Terrible missed opportunity.

By: Steven Kennedy

Steven Kennedy — Tue, 12 Jan 2010 00:44:20 +0000

It's easy to fake social, hire someone to do it for you, or even automate parts of it as seen in trends. Good point that many ride the wave, hoping it makes up for their lack of advertising elsewhere. Even if someone adopts this "social commerce" some has to sell something, and that's not done by being a professional conversationalist. The rest is good customer service. .-= Steven Kennedy´s last blog ..steven_kennedy: @hittjw Thanks, that's what a webmaster is supposed to do. =-.

By: Jeff Yablon

Jeff Yablon — Mon, 11 Jan 2010 19:47:20 +0000

Of course, if you're Guy Kawasaki, you can fake social, build a business, and wait for the fallout. Or accept that faked social can be done if you put enough energy into it. You know . . . says me . . . Jeff Yablon President & CEO Answer Guy and Virtual VIP Computer Support, Business Change Coaching and Virtual Assistant Services Answer Guy and Virtual VIP on Twitter .-= Jeff Yablon´s last blog ..iPhone vs. Droid vs. Nexus One, From a Real Person =-.

By: Christien

Christien — Mon, 11 Jan 2010 19:30:37 +0000

Apple does do it. We do it for them. Apple has changed several things b/c of outcry for its user base. Remember the rebate for new iPhone customers or free battery replacement for iPods?

By: Online Marketing Optimization: 5 Predictions for 2010 | FutureNow's GrokDotCom / Marketing Optimization Blog

Mon, 11 Jan 2010 15:51:10 +0000

[…] cracked up to be. Nothing ever is: Take The Internet, example A wise man recently said that you can’t fake social media, and he’s right. So, I predict that 2010 will be the year where social media (as a […]

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Wed, 06 Jan 2010 13:25:08 +0000

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