Comments on: Poor PPC Management from PPC Management Vendor Marin. Oooops!

By: Gene Gerwin

Gene Gerwin — Sun, 31 Jan 2010 05:21:57 +0000

…maybe they're putting together a study to prove that results falter when scent is lost… to be released sometime later this year… 🙂

By: thegrok

thegrok — Sun, 06 Dec 2009 10:16:22 +0000

Marc it is a possibility. Either way it is bad PPC management. The software should have an expiration date for ads if applicable. That would allow for real automation and management.

By: Marc Poirier

Marc Poirier — Sun, 06 Dec 2009 01:55:00 +0000

I think they just put it there a long time ago and nobody changed it. It has nothing to do with their software and everything to do with the person managing the account.

By: Twitted by robert_brady

Twitted by robert_brady — Thu, 03 Dec 2009 16:22:07 +0000

[…] This post was Twitted by robert_brady […]

By: thegrok

thegrok — Wed, 02 Dec 2009 18:26:56 +0000

Like I said they got an A for strategy. It probably works well when they are exhibiting and show the correct ad and landing page. I doubt it was working now, because they already pulled the ad.

By: Russ

Russ — Wed, 02 Dec 2009 17:13:38 +0000

I don’t use any of these. I’m not associated with any of them in any way, but the one problem you have here is you assume you know the CTRs, conversions, etc…

Could it be they’ve done this on purpose because it is working?

By: Bill Laidlaw

Bill Laidlaw — Tue, 01 Dec 2009 21:48:18 +0000

Yikes!
With the amount of business I assume Marin writes they could and should have a full time PPC person Bryan. Scary to think this add may have been running erroneously since last winter’s SES San Diego closing day.
Chris Brogan blogged yesterday about being sold on a pair of Timberland boots by a national campaign only to find the item unavailable in major retailers anywhere near his home. This disease has more than one home.