Comments on: Simplicity: Google’s Secret Pay-Per-Click Tax

By: Payez-vous la taxe secrète de Google AdWords ? | SEM | Poste23.com | Poste 23

Wed, 29 Sep 2010 15:16:07 +0000

[…] cette simplicité a un coût. C’est ce qu’explique cet article de Bryan Eisenberg : Simplicity : Google’s Secret Pay-Per-Click Tax. L’opportunité d’optimiser ses publicités Adwords serait méconnue par le grand […]

By: Amber

Amber — Sat, 28 Aug 2010 17:48:41 +0000

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By: Christopher

Christopher — Sat, 28 Aug 2010 12:13:45 +0000

Very insightful look at PPC Google Adwords. Keep up the good work!

By: Business Management

Business Management — Wed, 18 Aug 2010 18:37:05 +0000

I appreciate the information provided. Thanks! Does a guy named Tim run this blog? Doug said that this is your site. Anyway, nice job. Keep it coming!

By: Hoeveel geld verspil jij met AdWords? | SEA Blog

Hoeveel geld verspil jij met AdWords? | SEA Blog — Thu, 12 Aug 2010 14:41:34 +0000

[…] niet het maximale uit het systeem. AdWords is namelijk makkelijk om mee te beginnen maar bijzonder moelijk om onder de knie te krijgen. AdWords is namelijk zo ingesteld om op langere termijn voor Google de opbrengst te maximaliseren. […]

By: Sandys mobile phone

Sandys mobile phone — Thu, 12 Aug 2010 09:49:10 +0000

For those just starting out with Google adwords, it is really easy to get stung by Googles 'Simple Tax'.

So many world wide will just set it and forget it and just keep paying the bill every month, clever Google!

By: Mark

Mark — Wed, 04 Aug 2010 02:53:04 +0000

Yeh,

“crack” for online marketers.

I have a client who knows he’s addicted to Adwords, but continues to pay out big dollars every month.

By: @TheGirlPie

@TheGirlPie — Sat, 24 Jul 2010 23:32:58 +0000

I’m glad I don’t need to know about this, although it’s nifty insight on a great tool useful for most other businesses… but I had to comment because the post made me think about my own (nothing-like-yours) biz of 13 years…

It seems I (and probably many others) probably have an existing service or product in which a (new) ‘offer of a simple way to do it for them’ could bring a larger ROI than my teaching them the fully-functional-but-intensely-detailed way they think they need but don’t really want…

Hmm… many thanks for the brain food (and the gratitude that I don’t use ppc ~ ha!)

~GirlPie

By: Gail

Gail — Wed, 21 Jul 2010 17:17:23 +0000

There was a time when AdWords was much simpler and far more targeted. I call that the golden days of pay per click advertising and it long past. Now AdWords is fraught with pitfalls for unsuspecting advertisers and provides much less relevant results to searchers.

Doing ppc advertising well requires a steep learning curve and specialized skills. Personally, I strongly believe that businesses should hire only the very best to handle that aspect of their advertising because doing that will provide them with the best possible ROI and results.

There are many companies certified by Google (i.e., trained by Google to do what is best for Google) but only a few who are strongly focused on doing what is best for the advertiser. Businesses need to choose wisely.

I have several posts that can benefit those who are interested. I will put one in the URL field in this comment and the others can be found on the Best of GrowMap page – including one that shares what settings benefit the advertiser most and a link to another post on how to tell how you’re doing.

By: Brendan Regan

Brendan Regan — Fri, 16 Jul 2010 17:05:02 +0000

Brilliant take on the PPC game. I guess the Content Network is the ultimate proof of your theory: you don’t have to think about keywords, ad groups, match types, or any of that ‘complicated’ stuff. It’s super-simple, and hence is often a huge money-waster.