Comments on: Why I Won’t Buy From You!

By: Elmo

Elmo — Mon, 02 Aug 2010 02:53:47 +0000

Because of the availability of internet, many people already know how to make a wise decision when it comes to buying their own thing. Many of them make an intensive research first about the reliability of the site then eventually about the functions of the product offered. That’s how keen customers are today.

By: Tony Mariani

Tony Mariani — Tue, 22 Jun 2010 10:06:56 +0000

Great article. Platitudes should be illegal in all ads.

By: Grace O'Malley

Grace O'Malley — Mon, 21 Jun 2010 17:07:15 +0000

You make excellent points. Standing away from the crowd gets someone noticed much quicker than staying with them. Sending this to someone who needs the reminder.

By: Rick K.

Rick K. — Mon, 21 Jun 2010 10:26:11 +0000

“Don’t use flaccid, sugar-coated copy.” Couldnt agree more, but i still have the feeling lots of newbies (and perhaps experienced online shoppers as well) fall for the overstated superlative.

By: Dev Basu

Dev Basu — Mon, 21 Jun 2010 09:37:52 +0000

Bryan I was at that session for SES Toronto and your PPC ad copy critiques were invaluable. I also chuckled at your 12 second redesign of one of the volunteer websites!

By: Kris Beus

Kris Beus — Mon, 21 Jun 2010 04:03:30 +0000

This is a great post. Right now I am working on a couple projects within the MMO niche and find it very hard finding ways I can differ myself from my competition. Perhaps it would be better to work within a new niche where it would be easier to find differences between me and my competition.

By: Nevil Darukhanawala

Nevil Darukhanawala — Mon, 21 Jun 2010 03:11:30 +0000

Great Post! An observation here for SEO enthusiasts, the same guidelines given here can be applied to the title and description tag for each page.

By: Piotr Krzyzek

Piotr Krzyzek — Fri, 18 Jun 2010 21:14:25 +0000

“Nowadays, a lot of prospective customers have very short attention spans and even shorter memories, and they’re jaded.”

That is so true that most people don’t even believe how true it is. I’m young and haven’t been around long, but even through my eyes it’s easy to see: The B.S. never sells and people always wonder why their 20 pages sales letter didn’t work … when it was 90% fluff and BS.

Heck, my sales letter is crappy. I admit it! But it’s short(ish) and gets to the point! And you know what … amazingly it works! Why? because it’s just like you said, I put the most relevant things first.

Don’t forget about copy though: it’s not always about you. Plenty of time it’s about what you can offer to the visitor. What problem of theirs will you solve?

Cheerio!
–PK

By: I Am Your Customer: Why you need to listen to me — The Phoenix Real Estate Guy

I Am Your Customer: Why you need to listen to me — The Phoenix Real Estate Guy — Fri, 18 Jun 2010 19:23:39 +0000

[…] it. It’s only 77 seconds long. Watch it, then do something with it. Hat tip to TheGrok in Why I Won’t Buy From You! window.fbAsyncInit = function() { FB.init({appId: "127870100576127", status: true, cookie: true, […]

By: Manny Velasquez-Paredes

Manny Velasquez-Paredes — Fri, 18 Jun 2010 16:41:05 +0000

I agree with Tom Wanek, this is great advice! Furthermore, I think this is great advice for any person who is working on defining or redefining his/her personal brand. Currently, companies are able to pick new hires from the cream of the crop; individuals who follow the advice described above, will be able to differentiate themselves from the competition.

MVP
Manny Velasquez-Paredes
http://www.linkedin.com/in/mvelasquez
http://www.twitter.com/mannyvp