Comments on: 7 Ways to Increase and Retain Newsletter Subscribers

By: Mars

Mars — Thu, 25 Jul 2013 04:39:46 +0000

These are some great tips. I’m currently trying to set up a newsletter and this has given me some great ideas! Thanks!

By: Abhi Jadhav

Abhi Jadhav — Tue, 25 Jun 2013 15:15:34 +0000

Great post Bryan. My favorite is #5 – I routinely get emails from marketers that show up as empty boxes. And they routinely get ignored because they don’t grab my attention in the first few seconds. Forget 8 seconds, think 3 seconds because users’ fingers are perpetually on that delete button!

By: Mark

Mark — Sat, 04 Sep 2010 09:06:36 +0000

I think one approach that can work on some sites is to consider a place where they aren't likely to convert to the primary call to action (sale, lead, etc), and offer the newsletter there as a secondary call to action.

By: chanel

chanel — Fri, 20 Aug 2010 16:41:15 +0000

Oh, learned!

By: Howard @ NLP Training

Howard @ NLP Training — Mon, 02 Aug 2010 02:08:05 +0000

Personally, I hate newsletters. It increases my inbox most of the time so I will surely understand if somebody will also comment against newsletters too. Maybe a great content can change my mind, not a flowery marketing piece.

By: Alex Cohen

Alex Cohen — Tue, 25 May 2010 08:21:43 +0000

Hey Bryan,

Great ideas! I love the name "seducible moment". I think it would make sense to have a pop-up asking for a newsletter subscription if folks have view X+ pages of blog or educational content. Do you know any tool that do that?

Cheers,

-Alex

By: Naomi Niles

Naomi Niles — Mon, 24 May 2010 11:25:17 +0000

These are great tips! I never thought about showing a sample. My favorite is #6 about having great content. A lot of people think newsletters are just newsblasts, but they don't realize that that can be boooring. I've also seen a lot of people say newsletters are dead because of RSS and social media. That couldn't be more wrong. The conversion rate on them is often way higher than other media. So worth having. Thanks, Bryan and Jeffrey! Amazingly helpful as always. .-= Naomi Niles´s last blog ..New Guide for Designers: A Smoother Process =-.