Comments on: The Google AdWords Drama

By: Ben Griffiths

Ben Griffiths — Tue, 20 Apr 2010 14:30:46 +0000

@Harlan – I’ve found Google very responsive when it comes to AdWords. Perhaps it’s the $8,000/month budget that warrants the account rep they assigned to me, but a group of Google employees reviewed my account for me and even created a new campaign for no charge. They periodically check in with email and phone calls to see if I have any questions, etc. I’m not sure what you have to spend to receive an account rep, but my experience has been great.
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By: Scott Clark

Scott Clark — Tue, 20 Apr 2010 13:21:21 +0000

Every company spending more than $200/month would save huge quantities of money in a year by hiring a consultant to audit/revise their adwords campaign. The lessons learned in a single repair pass will pay dividends for years. In the many years I’ve done this, I’ve never come across a campaign that is set up properly – most are wasting over 20% and probably half are wasting 60% of their budget on the account.
.-= Scott Clark´s last blog ..What is “Business-Like” Behavior in a Creative City? =-.

By: Harlan Kilstein

Harlan Kilstein — Tue, 20 Apr 2010 12:55:53 +0000

Of course, the best part of the equation is that Google is hard to reach, hard to communicate with, and is deliberately vague about the rules. It's their way or the highway. Google AdWords brings plenty of traffic but I'm now exploring other sources as well. .-= Harlan Kilstein´s last blog ..Harlan Kilstein Teaching Copywriting =-.