Comments on: We Convert Or Else: Are We Still Struggling to Be Creative? https://www.bryaneisenberg.com/we-convert-or-else-are-we-still-struggling-to-be-creative/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Thu, 03 Oct 2024 18:38:11 +0000 hourly 1 https://wordpress.org/?v=6.9 By: James https://www.bryaneisenberg.com/we-convert-or-else-are-we-still-struggling-to-be-creative/#comment-28187 Wed, 15 Jun 2011 14:30:58 +0000 http://www.bryaneisenberg.com/?p=1066#comment-28187 Incredible how this is perhaps even more relevant than ever 80 years on. When things are so easily tested today its amazing to see companies that still pour money into expensive tv ads yet slip up on basic web optimization.

]]> By: michael webster https://www.bryaneisenberg.com/we-convert-or-else-are-we-still-struggling-to-be-creative/#comment-27358 Wed, 08 Jun 2011 04:48:01 +0000 http://www.bryaneisenberg.com/?p=1066#comment-27358 Here is a great example of Ogilvy’s skill – note how his words are targeted not only the physical space, where is readers are, but he jumps ahead and gives their ordinary gestures new meanings – which just happens to sell like crazy.

http://www.franchise-info.ca/monetizing/faq/are.html

]]> By: adam https://www.bryaneisenberg.com/we-convert-or-else-are-we-still-struggling-to-be-creative/#comment-23722 Thu, 12 May 2011 10:28:19 +0000 http://www.bryaneisenberg.com/?p=1066#comment-23722 You know, You Know…. Excellent video

]]> By: Brian Clark https://www.bryaneisenberg.com/we-convert-or-else-are-we-still-struggling-to-be-creative/#comment-23577 Tue, 10 May 2011 17:50:54 +0000 http://www.bryaneisenberg.com/?p=1066#comment-23577 Who, me? 😉

]]> By: Dr. Pete https://www.bryaneisenberg.com/we-convert-or-else-are-we-still-struggling-to-be-creative/#comment-23568 Tue, 10 May 2011 14:10:24 +0000 http://www.bryaneisenberg.com/?p=1066#comment-23568 Great stuff. Yet, somehow, 40+ years later, big companies are still handing bags of money to Madison Avenue, with vague goals, pie-in-the-sky promises, and almost no reliable measurement or accountability.

]]> By: pavlicko https://www.bryaneisenberg.com/we-convert-or-else-are-we-still-struggling-to-be-creative/#comment-23566 Tue, 10 May 2011 14:04:25 +0000 http://www.bryaneisenberg.com/?p=1066#comment-23566 Wow! Awesome video of Oglivy laying it down.
Too bad you didn't include an affiliate link to the Scientific Advertising book on Amazon because I just went out and bought it after reading this post.

]]> By: Bill Laidlaw https://www.bryaneisenberg.com/we-convert-or-else-are-we-still-struggling-to-be-creative/#comment-23561 Tue, 10 May 2011 11:11:32 +0000 http://www.bryaneisenberg.com/?p=1066#comment-23561 Who are the two people who disliked this video? Good luck to them.

]]> By: Troy Duncan https://www.bryaneisenberg.com/we-convert-or-else-are-we-still-struggling-to-be-creative/#comment-23532 Tue, 10 May 2011 00:28:24 +0000 http://www.bryaneisenberg.com/?p=1066#comment-23532 Thanks for the video on direct response. Learning about direct response and it's fascinating.

]]> By: BryanGroks https://www.bryaneisenberg.com/we-convert-or-else-are-we-still-struggling-to-be-creative/#comment-23517 Mon, 09 May 2011 18:42:04 +0000 http://www.bryaneisenberg.com/?p=1066#comment-23517 In reply to Tim Ash.

Amen brother!

]]> By: Tim Ash https://www.bryaneisenberg.com/we-convert-or-else-are-we-still-struggling-to-be-creative/#comment-23515 Mon, 09 May 2011 18:37:48 +0000 http://www.bryaneisenberg.com/?p=1066#comment-23515 Absolutely dead on – thanks for bringing this back for our ConversionConference.com audience. "What gets measured, gets done". Everything else is just subjective B.S. in the name of "branding".

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