Comments on: Content Marketing: Where’s The Value? https://www.bryaneisenberg.com/content-marketing-wheres-the-value/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Thu, 03 Oct 2024 18:38:40 +0000 hourly 1 https://wordpress.org/?v=6.9 By: James https://www.bryaneisenberg.com/content-marketing-wheres-the-value/#comment-23290 Fri, 06 May 2011 14:18:05 +0000 http://www.bryaneisenberg.com/?p=961#comment-23290 Totally agreed with Nick – I would go as far as saying that mediocre or poor content will actually damage your brand more than not doing anything at all.

This could include simple spelling mistakes or just relate to boring, un-compelling blog posts. Be careful when content marketing, if your not going to put your back into it don't do it.

]]> By: Nick Stamoulis https://www.bryaneisenberg.com/content-marketing-wheres-the-value/#comment-21917 Fri, 22 Apr 2011 15:05:32 +0000 http://www.bryaneisenberg.com/?p=961#comment-21917 The key to content marketing is that the content needs to be of good quality. It needs to provide the reader with some kind of value. Google is taking steps to crackdown on poor content on the web. If it's spammy and just filled with keywords it's not even worth publishing.

]]> By: Daniel Edlen https://www.bryaneisenberg.com/content-marketing-wheres-the-value/#comment-21234 Sat, 16 Apr 2011 16:50:59 +0000 http://www.bryaneisenberg.com/?p=961#comment-21234 I’d argue execution and packaging are where the value hides. Yes content and idea is important but it has to be made accessible through the noise. The way topspin packages new music is a great example. I tried on a small small scale with my http://vinylart.info/eBook.htm

Peace,
@vinylart

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