Comments on: 10 Steps to Optimizing Copy and Content https://www.bryaneisenberg.com/10-steps-to-optimizing-copy-and-content/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Thu, 03 Oct 2024 18:39:33 +0000 hourly 1 https://wordpress.org/?v=6.9 By: What are You Really Selling on Your Landing Page? [CASE STUDY] - The Conversion Scientist https://www.bryaneisenberg.com/10-steps-to-optimizing-copy-and-content/#comment-207624 Wed, 24 Sep 2014 19:31:13 +0000 http://www.bryaneisenberg.com/?p=969#comment-207624 […] the paragraph starts we-weing all over itself: “ManhattanTechSupport.com is your […]

]]> By: Where is the value of content marketing? https://www.bryaneisenberg.com/10-steps-to-optimizing-copy-and-content/#comment-138530 Sun, 22 Jun 2014 17:23:55 +0000 http://www.bryaneisenberg.com/?p=969#comment-138530 […] goes underexplored in content marketing. If you ask most marketers, they’ll answer that it’s the copy on a Web site. While this answer is certainly true, it’s […]

]]> By: James https://www.bryaneisenberg.com/10-steps-to-optimizing-copy-and-content/#comment-23495 Mon, 09 May 2011 09:39:47 +0000 http://www.bryaneisenberg.com/?p=969#comment-23495 Theres an awesome post somewhere that uses Ernest Hemmingways top 5 writing tips, as far as I can remember they essentially involve: using short sentances/paragraphs, using powerful language and being positive (not using negative words).

]]> By: Remy https://www.bryaneisenberg.com/10-steps-to-optimizing-copy-and-content/#comment-19854 Sat, 26 Feb 2011 23:21:22 +0000 http://www.bryaneisenberg.com/?p=969#comment-19854 Great tip list, I have bookmarked it and I am sure that I will use it for all of my future projects. Thanks a lot!

]]> By: KP Kelly https://www.bryaneisenberg.com/10-steps-to-optimizing-copy-and-content/#comment-19852 Sat, 26 Feb 2011 18:04:05 +0000 http://www.bryaneisenberg.com/?p=969#comment-19852 Measuring your "we-we" never had such purpose until now. Easy mistake to fall into, thanks for the reminder.

]]> By: David https://www.bryaneisenberg.com/10-steps-to-optimizing-copy-and-content/#comment-19813 Sat, 26 Feb 2011 10:28:34 +0000 http://www.bryaneisenberg.com/?p=969#comment-19813 Love the tip about establishing emotional ownership. Great article!

]]> By: What I’m doing 02/26/2011 | Shingonoide's Blog https://www.bryaneisenberg.com/10-steps-to-optimizing-copy-and-content/#comment-19812 Sat, 26 Feb 2011 09:32:28 +0000 http://www.bryaneisenberg.com/?p=969#comment-19812 […] 10 Steps to Optimizing Copy and Content […]

]]> By: Deb Ward https://www.bryaneisenberg.com/10-steps-to-optimizing-copy-and-content/#comment-19802 Fri, 25 Feb 2011 19:21:16 +0000 http://www.bryaneisenberg.com/?p=969#comment-19802 This is a terrific and succinct round-up of good copywriting! It's a great reminder of where our focus should be as we're writing for the Web. I'll keep this list handy — AND, thanks for the tip (in the video) that Word can detect "passive vs. active" voice. Didn't know that.

Thanks for sharing the wealth!

]]> By: Travis Campbell https://www.bryaneisenberg.com/10-steps-to-optimizing-copy-and-content/#comment-19800 Fri, 25 Feb 2011 17:37:23 +0000 http://www.bryaneisenberg.com/?p=969#comment-19800 I appreciate the "sucking wind" checklist. The art of copywriting is something that will never die no matter what web or other technology surfaces. Something I'm a work in progress with, thanks to this post I think I'm moving in the right direction.

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