Comments on: The Future of Publishing and Advertising https://www.bryaneisenberg.com/the-future-of-publishing-and-advertising/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Thu, 03 Oct 2024 18:40:30 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Yossi Barazani https://www.bryaneisenberg.com/the-future-of-publishing-and-advertising/#comment-19399 Fri, 11 Feb 2011 06:46:19 +0000 http://www.bryaneisenberg.com/?p=896#comment-19399 I have a different view on the future of publishing and advertising, and it doesn't involve ads at all. As others pointed out, people come for the content and not for the ads. I suggest that any business who benefits from the content, link, and traffic will compensate the publisher for it.
Online it's easy to count pageviews/clicks, and put a value tag on it.

We have built http://publishedin.com to allow just that.
What do you think?

]]> By: James https://www.bryaneisenberg.com/the-future-of-publishing-and-advertising/#comment-18908 Thu, 03 Feb 2011 12:21:26 +0000 http://www.bryaneisenberg.com/?p=896#comment-18908 I like to think of ad-supported free content as a positive thing. Its very easy to think negatively about these highly targeted ads as they do require a certain amount of user data to be relevant. Ultimately though I would rather see relevant ads than irrelevant ones, and it return get content for free.

The only danger is that we lose great content as it becomes too focused on the advertising business model. This is why I will always have a soft spot for organisations like the bbc.

]]> By: BryanGroks https://www.bryaneisenberg.com/the-future-of-publishing-and-advertising/#comment-18667 Mon, 31 Jan 2011 14:54:25 +0000 http://www.bryaneisenberg.com/?p=896#comment-18667 In reply to Constant Writer.

It is a delicate balance not to seem to intrusive or stalkerish. While websites have been doing this for a while, magazines and books have not experimented with it.

]]> By: BryanGroks https://www.bryaneisenberg.com/the-future-of-publishing-and-advertising/#comment-18666 Mon, 31 Jan 2011 14:53:27 +0000 http://www.bryaneisenberg.com/?p=896#comment-18666 In reply to Rishi Rawat.

Yes, in some ways it could be. But the ads do have more relevant content and seem to inform better than standard ads – see http://www.emarketer.com/Article.aspx?R=1008210.

]]> By: @KateDavids https://www.bryaneisenberg.com/the-future-of-publishing-and-advertising/#comment-18657 Mon, 31 Jan 2011 10:31:05 +0000 http://www.bryaneisenberg.com/?p=896#comment-18657 are ads such a good idea in a book? I'm thinking about novels here. An author spends a lot of time and effort getting the reader hooked into a scene. It's hard. Would it really be a good idea to then tempt the reader to go look at an advertisement? The tension of the story is broken and the opinions of the writer will probably go down, as will the book sales as readers think the book wasn't very captivating. I do not think anyone likes commercials in a movie, and I struggle to see how ads in a book would be any different.

]]> By: Constant Writer https://www.bryaneisenberg.com/the-future-of-publishing-and-advertising/#comment-18534 Sat, 29 Jan 2011 23:51:07 +0000 http://www.bryaneisenberg.com/?p=896#comment-18534 Advertisements are already becoming personalized to your online persona. Facebook puts up ads for bands you like, or schools and businesses that are local to you. Many of the ads that come up when you search are for things you've recently searched for. Even some of the emails in your spam folder in your email seem to know what to try to sell you.
If you've been looking for a job, if you're looking at how to get published, and even some of the articles you read seem to be tracked so you get that kind of spam in your inbox.
It's kind of creepy being tracked like that, and I don't know how they do it, but if you're aware of it, it's easy to notice, though not easy to stop.

]]> By: Rishi Rawat https://www.bryaneisenberg.com/the-future-of-publishing-and-advertising/#comment-18490 Fri, 28 Jan 2011 15:33:36 +0000 http://www.bryaneisenberg.com/?p=896#comment-18490 This is a great post and I agree with your point of view.

But I do have one question. You said- "Participants in the study who saw the interactive ads had stronger engagement, message involvement, and attitude than participants who viewed the same static ad in a print magazine"

Couldn't part of this be explained as novelty factor?

]]> By: eCommerce Facts « Retail, in the eyes of the everyday customer https://www.bryaneisenberg.com/the-future-of-publishing-and-advertising/#comment-18489 Fri, 28 Jan 2011 15:23:10 +0000 http://www.bryaneisenberg.com/?p=896#comment-18489 […] – The first advertisement was published in a British newspaper in 1609.  It was an ad for migration opportunities to America.  (Source) […]

]]>