Comments on: Does Your Search Strategy Depend On Customers’ Memory? https://www.bryaneisenberg.com/does-your-search-strategy-depend-on-customers-memory/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Thu, 03 Oct 2024 18:41:14 +0000 hourly 1 https://wordpress.org/?v=6.9 By: James https://www.bryaneisenberg.com/does-your-search-strategy-depend-on-customers-memory/#comment-16979 Wed, 12 Jan 2011 11:35:13 +0000 http://www.bryaneisenberg.com/?p=862#comment-16979 You can link this to reputation management and even pr, in this case if I was pampers I would very much want to make sure that my customers knew the issue was resolved.

This clearly hasn't been reflected in their search strategy, perhaps just creating a simple targeted page on their domain would be all it took, but taking it further they could have done press releases and even created supporting content to make sure it is ranked.

]]> By: onlineprofessionaleducation https://www.bryaneisenberg.com/does-your-search-strategy-depend-on-customers-memory/#comment-16873 Tue, 11 Jan 2011 22:28:37 +0000 http://www.bryaneisenberg.com/?p=862#comment-16873 Great read @thegrok.

I definitely concur that if my child's safety is in question I'd better find SOLID information and reassurance.

Curious, did you risk it or drive around for other diapers? Tough call late at night.

]]> By: @egockel https://www.bryaneisenberg.com/does-your-search-strategy-depend-on-customers-memory/#comment-16408 Sat, 08 Jan 2011 00:33:05 +0000 http://www.bryaneisenberg.com/?p=862#comment-16408 yep, I ran into a similar issue with cdw.com this week. I needed toner for my discontinued Lexmark printer (which they sold) . doing a search for "Lexmark x500n" had no results. Searching their site via google found it http://www.cdw.com/shop/products/default.aspx?edc…

you'd think they'd want to sell more $130 toners (shown in the printer supplies section)? I pointed this out a year ago when I couldn't find it then either…

]]> By: Jonathan Smith https://www.bryaneisenberg.com/does-your-search-strategy-depend-on-customers-memory/#comment-16379 Fri, 07 Jan 2011 12:40:39 +0000 http://www.bryaneisenberg.com/?p=862#comment-16379 Great observation. This is where the smaller guys can get in a steal the sale. The huge brands are often too large to capture these issues, however smaller companies rely on every sale to pay the bills. that's not always the case of course, there are some shocking small companies and some great large companies, like Amazon…

]]> By: Gene Gerwin https://www.bryaneisenberg.com/does-your-search-strategy-depend-on-customers-memory/#comment-16157 Wed, 05 Jan 2011 01:31:10 +0000 http://www.bryaneisenberg.com/?p=862#comment-16157 …another example of how just a tiny bit more effort can make the difference between competitors.

]]> By: Rishi https://www.bryaneisenberg.com/does-your-search-strategy-depend-on-customers-memory/#comment-14226 Sat, 18 Dec 2010 01:43:27 +0000 http://www.bryaneisenberg.com/?p=862#comment-14226 "Do you just want to leave all the sales for Amazon?"– Love it!

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