Comments on: The True ROI of Social Media

By: SEO 2.0 Tools and Resources from the Ebook – Part 2 of 3

SEO 2.0 Tools and Resources from the Ebook – Part 2 of 3 — Fri, 20 Jun 2014 13:32:38 +0000

[…] The True ROI of Social Media http://www.bryaneisenberg.com/the-true-roi-of-social-media/ […]

By: Peter

Peter — Mon, 13 Dec 2010 12:04:39 +0000

Interesting. We engage with our clients the old fashioned way at the moment and are looking at Social Media because of it's ability to quickly receive feedback. If we can then use that feedback to shorten our product development cycles and to improve our existing services then we'll be happy.
Tweeting for tweeting's sake seems to be a waste of time…

By: liviutaloi

liviutaloi — Thu, 02 Dec 2010 06:40:41 +0000

How about another ROI, about SEO trough Social Media - see this RT @dannysullivan: SEO earthquake today. social signals used in ranking http://selnd.com/fksssT & merchant reviews http://selnd.com/gg7jLE

By: Tia Peterson

Tia Peterson — Fri, 26 Nov 2010 18:39:56 +0000

Here's my observation of what's been going on. The companies claiming the most success using social media are the ones who didn't really "need" it to begin with. For the most part, they are doing okay financially and could have continued for the next 5 or 10 years using traditional advertising and PR tactics and still be fine. They benefit from social media activity with or without much effort on their part, because they are known brands whose customers are actually seeking them out.

What's happening, though, is that social media is being sold as a "free" or "no-cost" marketing strategy to start-up companies and struggling local businesses and it's just depressing to watch, really. There are a few great success stories of rags to riches, but again, the focus on a financial ROI is really the wrong approach.

Social media will not save a dying or struggling business who really needs a strong ROI from their marketing efforts. They are better off taking a look at their business development, and then working on packaging, positioning, and marketing their products in such a way that they are perceived as important enough to be worth the time it takes to connect with them. Social media efforts can only enhance a service or product offering that is incredibly strong from the start.

By: @Tom_Collins

@Tom_Collins — Mon, 22 Nov 2010 22:24:33 +0000

In reply to Gail Gardner.

When I read your comment, I automatically put a big emphasis on the word "can" in your second sentence. Even people who say they want to measure the relationships they're creating are stuck with the things we have tools to count.

And when you count and compare things, you have to pretend each one is worth the same. So the erroneous thinking just gets compounded.

If you understand and believe the slide in the Social Media Revolution video that says, "The ROI of Social Media is Your Business Will Still Exist in 5 Years" – then short-term measurements seem beside the point and a major waste of attention.

By: Gail Gardner

Gail Gardner — Sat, 20 Nov 2010 22:34:42 +0000

I can always count on you to point out what should be obvious: relationships are what is important and they don't usually generate immediate sales. Obsessing over what you can measure will lead to focusing on all the wrong activities and metrics too much instead of on building relationships that grow over time. Love the video too! I'm off to check out their site.