Comments on: Testing – What’s the Big Idea?

By: Jacksonville Jewelers

Jacksonville Jewelers — Sat, 09 Jul 2011 20:05:11 +0000

It’s easy to see the one with the form on the right is inferior. The very first thing on the page says “GIVE ME YOUR NAME, NUMBER, BLOOD TYPE, and for what. People know what a form is, you don’t have to shove it up front like a hero image.

By: thegrok

thegrok — Thu, 02 Jun 2011 00:09:03 +0000

In reply to David Dalka. If I answered that here I wouldn't have the follow up posts coming. But it is a fabulous question.

By: David Dalka

David Dalka — Mon, 30 May 2011 22:54:38 +0000

How do suggest increasing the chance that the right big ideas are being tested?

By: viralsocialmarketing.com » Copyblogger Weekly Wrap

viralsocialmarketing.com » Copyblogger Weekly Wrap — Sun, 29 May 2011 17:29:53 +0000

[…] Testing – What’s the Big Idea?: You won’t know what works if you don’t test it… so what should you test, and how often? (This also reminds me of Mitch Hedberg’s round-about way of finding out if he has AIDS: “I just ask my friend Brian, ‘Brian, do you know anyone who has AIDS? No? Cool. Because you know me.’”) […]

By: Bryan e Jeffrey Eisenberg - A/B test, cos’è l’idea risolutiva? - ideawebitalia

Mon, 23 May 2011 04:38:40 +0000

[…] Testing – What’s the Big Idea? 20 maggio 2011 […]

By: John Hyde

John Hyde — Sat, 21 May 2011 07:22:50 +0000

Maybe an analogy could help…

"Conversion Doctors"

"Landing Page Tune-Up"

By: John Hyde

John Hyde — Sat, 21 May 2011 06:56:20 +0000

Great post, Bryan.

Fiddling around with small changes can get you nearer to the summit of the hill you are on right now. But there could be bigger hills and even mountains elsewhere that need a big jump to find.

For the Tomazo page they need to get back to basics.

* Who is the service for ?
* What are the benefits of the service ?
* What IS the service ?

I think they've got too close to their idea: they know what it is and how it's going to work – but nobody else does.

They also need to cover what happens if I submit the form. Am I committed ? Will they send me a bill ? Will they call ? Who will call ?