Comments on: Accidental Marketing: Have We Changed in the Last Decade? https://www.bryaneisenberg.com/accidental-marketing-have-we-changed-in-the-last-decade/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Thu, 03 Oct 2024 18:36:46 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Gail Gardner https://www.bryaneisenberg.com/accidental-marketing-have-we-changed-in-the-last-decade/#comment-32497 Tue, 09 Aug 2011 16:58:22 +0000 http://www.bryaneisenberg.com/?p=1180#comment-32497 The most important thing I’ve learned in eleven years of making a living totally online – first managing AdWords pay per click accounts and later business blogs – is that few are really doing marketing correctly.

Almost no business blogs have sales funnels or focus on their primary goal – especially when that goal is lead generation. Too many ecommerce businesses have a blog no one ever reads that does almost nothing because they’re not seeing the big picture of how it all ties together.

Most people dismiss what they can’t measure and fail to apply common sense. Very foolish. If you’re reading this, for your own sake listen to me. Unless YOU are an expert on conversion funnels or lead generation HIRE SOMEONE WHO IS!

If you hire the RIGHT people, it will be the best investment in your business you have ever made. If you hire someone who THINKS they know – but doesn’t – it won’t. If you don’t have the experience to know the difference, ask Bryan. If you want an independent opinion, ask me. I have no irons in that fire. But the first person I’m going to recommend to you is Bryan.

[Disclosure: I have no relationship with this blog or Bryan beyond reading his strategies and books and recommending his content and expertise. He will only know about this comment when he sees it. I base my recommendation on experience and knowing what DOESN’T work – and what does.]

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