Comments on: 5 Common IT Objections to Marketing Projects https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Thu, 03 Oct 2024 18:32:01 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Ceessie https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/#comment-34088 Wed, 03 Oct 2012 14:24:43 +0000 http://www.bryaneisenberg.com/?p=1521#comment-34088 Well, this is probably a great article from a marketing perspective, unfortunately I am an ‘IT guy’. No not a CTO, but with a lot of experience in marketing projects vs. IT discussions.

What strikes me first t is the constant battle speaking from this article, instead of a desire to achieve the best for a company by collaboration between departments. The second thing which strikes me is the mentioning of the CTO as ‘she’. Since most are still male in this industry I can only assume you have a particular individual in mind when you wrote this.

Two comments about the ‘four common objection phases’ you mention.
The ‘Surface completely logical and “obvious” objections’ phase is not a variation of ignoring the request. It is due to experience of a CTO that even though the question is logical and obvious, it quite often has not been considered by Marketing. By not considering basic question you set the entire project up for failure and the CTO is helping you to prevent that.
This sentence really struck me: ‘We want to be the people who are helping the CTO get her job done and learn something about herself in the process’.
It speaks of such immense arrogance that you as marketing guru are by definition far smarter than the CTO that I can see the projects getting a cold shoulder.

Perhaps that is the true lesson for you here. A little modesty can go a long way. If you really want to get a CTO to help you consider this:
1) Just like a boy scout, be prepared.
2) Get help from IT early on. Nothing is worse than being presented with a done deal project which you can rip apart by asking basic and obvious questions in 5 minutes. That’s just wasting time.
3) CTO’s are almost by definition Beta people, accustomed to logical thinking. Convince him or her about the benefits of the project for the company versus the cost.
4) As marketing guru you should know this better than anyone. You catch more flies with honey than with vinegar. Get on IT’s good side and see how helpful they can be.

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By: BrunoGebarski https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/#comment-33769 Thu, 06 Sep 2012 15:59:05 +0000 http://www.bryaneisenberg.com/?p=1521#comment-33769 Fighting IT door keeper syndrom: 5 Common IT Objections to Marketing Projects http://t.co/8PrFASFl

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By: SEOcopy https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/#comment-33763 Thu, 06 Sep 2012 12:15:02 +0000 http://www.bryaneisenberg.com/?p=1521#comment-33763 5 Common IT Objections to Marketing Projects and how to overcome them by @TheGrok http://t.co/4IPv8WSZ

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By: JusticeMitchell https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/#comment-33704 Mon, 27 Aug 2012 20:20:46 +0000 http://www.bryaneisenberg.com/?p=1521#comment-33704 5 Common IT Objections to Marketing Projects #BryanEisenberg http://t.co/rgQ1oVTy

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By: AB_internet https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/#comment-33705 Mon, 27 Aug 2012 09:30:03 +0000 http://www.bryaneisenberg.com/?p=1521#comment-33705 5 Common #IT Objections to Marketing Projects http://t.co/VCHLpyqo

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By: PeterKretzman https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/#comment-33695 Fri, 24 Aug 2012 22:29:44 +0000 http://www.bryaneisenberg.com/?p=1521#comment-33695 A really odd, “us vs them” post: 5 Common IT Objections to Marketing Projects http://t.co/h7tehuQm #cio

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By: EricDBrown https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/#comment-33696 Fri, 24 Aug 2012 21:38:04 +0000 http://www.bryaneisenberg.com/?p=1521#comment-33696 5 Common IT Objections to Marketing Projects http://t.co/K3BIbhFH #CIO

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By: visitorcentric https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/#comment-33694 Fri, 24 Aug 2012 17:38:18 +0000 http://www.bryaneisenberg.com/?p=1521#comment-33694 5 Common IT Objections to Marketing Projects: My last column dealt with the all-too-familiar… http://t.co/HT171GPN

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By: easyfishtweets https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/#comment-33692 Fri, 24 Aug 2012 15:31:48 +0000 http://www.bryaneisenberg.com/?p=1521#comment-33692 RT@TheGrok 5 Common IT Objections to Marketing Projects http://t.co/QWAmHdPB

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By: signalsmedia_de https://www.bryaneisenberg.com/5-common-it-objections-to-marketing-projects/#comment-33693 Fri, 24 Aug 2012 15:24:43 +0000 http://www.bryaneisenberg.com/?p=1521#comment-33693 5 Common IT Objections to Marketing Projects http://t.co/T2alEsuY

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