1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/Designing Effective Pricing Tables by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="xEYEdGWpXR"><a href="https://www.bryaneisenberg.com/designing-effective-pricing-tables/">Designing Effective Pricing Tables</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/designing-effective-pricing-tables/embed/#?secret=xEYEdGWpXR" width="600" height="338" title="“Designing Effective Pricing Tables” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="xEYEdGWpXR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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There are way too many companies that have set up pricing tables with “packages” for their products without a solid understanding of the psychology behind package design. One of the first e-commerce companies to do this well was Dell. Nevertheless, while often imitated, many companies that offer software or services and offer it in different packages are simply playing monkey see, monkey do. Dan Ariely explains in his excellent book “Predictably Irrational” that, “Humans rarely choose things in absolute terms.…https://bryaneisenberg.wpengine.com/wp-content/uploads/2012/04/2012-04-06_09-36-35-150x150.png