1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/From Elephants to AQ: Why Sticky Phrases Create Unstoppable Brands by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="qQ37dHcMqf"><a href="https://www.bryaneisenberg.com/from-elephants-to-aq-why-sticky-phrases-create-unstoppable-brands/">From Elephants to AQ: Why Sticky Phrases Create Unstoppable Brands</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/from-elephants-to-aq-why-sticky-phrases-create-unstoppable-brands/embed/#?secret=qQ37dHcMqf" width="600" height="338" title="“From Elephants to AQ: Why Sticky Phrases Create Unstoppable Brands” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="qQ37dHcMqf" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.bryaneisenberg.com/wp-content/uploads/2025/09/Whats-Your-AQ.png10801080Most marketers underestimate just how physical persuasion really is. When you see someone smile, your mirror neurons smile. When you hear laughter, your brain laughs with them. Neuroscientist V.S. Ramachandran calls them “empathy neurons” because they dissolve the barrier between self and others. This is why the most memorable ads don’t just tell you something. They make you feel it. They create knee-jerk reactions, inside jokes, even little catchphrases you carry into your daily conversations. Wassup! That’s what Dr. Matt…