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<oembed><version>1.0</version><provider_name>Bryan Eisenberg &amp; Jeffrey Eisenberg</provider_name><provider_url>https://www.bryaneisenberg.com</provider_url><author_name>Bryan Eisenberg</author_name><author_url>https://www.bryaneisenberg.com/author/thegrok/</author_url><title>Optimizing the Conversion Rate Optimization Process by @TheGrok</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="aa3SPLTP3T"&gt;&lt;a href="https://www.bryaneisenberg.com/optimizing-the-conversion-rate-optimization-process/"&gt;Optimizing the Conversion Rate Optimization Process&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/optimizing-the-conversion-rate-optimization-process/embed/#?secret=aa3SPLTP3T" width="600" height="338" title="&#x201C;Optimizing the Conversion Rate Optimization Process&#x201D; &#x2014; Bryan Eisenberg &amp; Jeffrey Eisenberg" data-secret="aa3SPLTP3T" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
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</html><description>Confused about conversion optimization? You should be with all the experts sharing their opinions. After all, everyone is entitled to their own spin on the measure, test, analyze, and repeat optimization cycle. When Jeffrey Eisenberg, my brother and business partner, recently spoke at a WAA conference, he said that you should be able to predict the direction of your tests better than 50 percent of the time. Imagine that, we&#x2019;ve arrived at the point where we believe that conversion optimization&hellip;</description><thumbnail_url>https://bryaneisenberg.wpengine.com/wp-content/uploads/2011/02/coin-flip-200x300.jpg</thumbnail_url></oembed>
