1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/SXSW, Not All That Keeps CMOs Up at Night by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="pq9ADlKwAL"><a href="https://www.bryaneisenberg.com/sxsw-keeps-cmos-night/">SXSW, Not All That Keeps CMOs Up at Night</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/sxsw-keeps-cmos-night/embed/#?secret=pq9ADlKwAL" width="600" height="338" title="“SXSW, Not All That Keeps CMOs Up at Night” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="pq9ADlKwAL" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.bryaneisenberg.com/wp-content/uploads/2014/03/22.jpg1024480It sounds like IT, not marketing! Data breach, identity protection, customer security – these are terms that never concerned marketers much. The breaches that retailers Target, Neiman Marcus, Zappos, and other brands like Evernote, Living Social, LinkedIn, and Adobe suffered have impacted the way consumers are interacting with brands. Security is now also a chief marketing officer’s (CMO) challenge – it is no longer only a worry for the chief information officer (CIO) or chief technology officer (CTO). The challenge…