1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/Website Testing & Targeting RFP: Questions To Ask Vendors by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="A6iBVkLFBR"><a href="https://www.bryaneisenberg.com/website-testing-targeting-rfp-questions-to-ask-vendors/">Website Testing & Targeting RFP: Questions To Ask Vendors</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/website-testing-targeting-rfp-questions-to-ask-vendors/embed/#?secret=A6iBVkLFBR" width="600" height="338" title="“Website Testing & Targeting RFP: Questions To Ask Vendors” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="A6iBVkLFBR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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If you’re in the market for a website testing and optimization tool, hopefully you’re not among the unfortunate few whose corporate rules and regulations (or BPUs – business prevention units) require the creation of a Request for Proposal (RFP). But even if you are, your frustration should be directed more toward the lack of insights that RFPs often lead to and less at the process itself. As I’ve written in my Website Testing & Optimization Buyer’s Guide, most vendor RFPs…