1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/Conversion Rate 101: Demo or Explainer Videos - Presenting Effectively by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="RcQr8OBAzT"><a href="https://www.bryaneisenberg.com/conversion-rate-101-demo-or-explainer-videos-presenting-effectively/">Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/conversion-rate-101-demo-or-explainer-videos-presenting-effectively/embed/#?secret=RcQr8OBAzT" width="600" height="338" title="“Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="RcQr8OBAzT" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at how to get the best demo or explainer video to help sell your service or product. There is no question video marketing is hot, but doing it poorly can hurt your chances at converting visitors. What proves to be true is that just like in every other media, you have to capture people in the first 8-12 seconds if you…