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<oembed><version>1.0</version><provider_name>Bryan Eisenberg &amp; Jeffrey Eisenberg</provider_name><provider_url>https://www.bryaneisenberg.com</provider_url><author_name>Bryan Eisenberg</author_name><author_url>https://www.bryaneisenberg.com/author/thegrok/</author_url><title>You Can&#x2019;t Build a Business Without Building a Story First With K. LaFleur-Anders by @TheGrok</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="lBdmWtGBEP"&gt;&lt;a href="https://www.bryaneisenberg.com/you-cant-build-a-business-without-building-a-story-first-with-k-lafleur-anders/"&gt;You Can&#x2019;t Build a Business Without Building a Story First With K. LaFleur-Anders&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/you-cant-build-a-business-without-building-a-story-first-with-k-lafleur-anders/embed/#?secret=lBdmWtGBEP" width="600" height="338" title="&#x201C;You Can&#x2019;t Build a Business Without Building a Story First With K. LaFleur-Anders&#x201D; &#x2014; Bryan Eisenberg &amp; Jeffrey Eisenberg" data-secret="lBdmWtGBEP" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
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</html><thumbnail_url>https://www.bryaneisenberg.com/wp-content/uploads/2025/07/K.-LaFleur-Anders.png</thumbnail_url><thumbnail_width>1280</thumbnail_width><thumbnail_height>720</thumbnail_height><description>There&#x2019;s a moment in every entrepreneur&#x2019;s life when the spreadsheet stops mattering. A moment when the funding pitch fades, the product launch is over, and all you&#x2019;re left with is this question: &#x201C;Who am I doing this for? And why should they care?&#x201D; That moment is where every great story starts. And it is exactly where this episode of the Rock Solid Round Rock podcast begins. What Happens When You Bring 100 Powerful Women Into a Room and Actually Listen?&hellip;</description></oembed>
