1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/rich600338<blockquote class="wp-embedded-content" data-secret="QuEWBJpPES"><a href="https://www.bryaneisenberg.com/facebooks-desperate-attempt-at-proving-its-value/">Facebook’s Desperate Attempt to Prove Its Value (Test it Yourself)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/facebooks-desperate-attempt-at-proving-its-value/embed/#?secret=QuEWBJpPES" width="600" height="338" title="“Facebook’s Desperate Attempt to Prove Its Value (Test it Yourself)” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="QuEWBJpPES" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.bryaneisenberg.com/wp-includes/js/wp-embed.min.js /* ]]> */ </script> Last week Adobe and IBM both came out with studies about how little impact Facebook had on referrals to sales on Black Friday’s online shoppers. Facebook then countered with their own evidence showing how they impacted traffic for retailers. Yes, there is surely an attribution modeling issue at hand here. But that is not the end of the discussion. Facebook has been working on a new conversion tracking program that will allow advertisers to track view-though conversions. View-through conversion rate is…https://bryaneisenberg.wpengine.com/wp-content/uploads/2012/12/army_photography_contest__2007__fmwrc__arts_and_crafts__eye_of_the_holder-200x300.jpg