1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/Data Rich, Optimization Poor by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="bNa2G6u3iq"><a href="https://www.bryaneisenberg.com/data-rich-optimization-poor/">Data Rich, Optimization Poor</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/data-rich-optimization-poor/embed/#?secret=bNa2G6u3iq" width="600" height="338" title="“Data Rich, Optimization Poor” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="bNa2G6u3iq" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the analytics evangelist at Google, recently shared an important stat and his observation on Google+: Only 22% of companies have a strategy that ties data collection and analysis to business objectives. Down from 25% last year. [Source: Econsultancy Online Measurement & Strategy report http://goo.gl/OGscu] The problem is not the tool. The problem is you and me and our management. Think of it…https://bryaneisenberg.wpengine.com/wp-content/uploads/2011/08/hitcounter-300x148.jpg