1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/The Lonely Brand Story Meets Social Media by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="FRsy7Uzk4T"><a href="https://www.bryaneisenberg.com/lonely-brand-story-meets-social-media/">The Lonely Brand Story Meets Social Media</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/lonely-brand-story-meets-social-media/embed/#?secret=FRsy7Uzk4T" width="600" height="338" title="“The Lonely Brand Story Meets Social Media” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="FRsy7Uzk4T" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.bryaneisenberg.com/wp-content/uploads/2014/05/20140530-063353-23633853.jpg385367Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. In 1967 Maytag aired its “lonely repairman” TV commercial, telling the first of many tales of a Maytag repairman with nothing to do and nothing to repair. The Maytag repairman became an icon and for more than 40 years the campaign bound the word “reliability” together with Maytag in the minds of millions of…