1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/The 5 W’s of Purchase Behavior by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="Da66NPw9X0"><a href="https://www.bryaneisenberg.com/the-5-ws-of-purchase-behavior/">The 5 W’s of Purchase Behavior</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/the-5-ws-of-purchase-behavior/embed/#?secret=Da66NPw9X0" width="600" height="338" title="“The 5 W’s of Purchase Behavior” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="Da66NPw9X0" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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In expanding the question about relational-transactional purchasing by asking the question of WHAT makes people buy, a fellow deep thinker from the Wizard Academy shared that we should also add in the essential “reporter” questions: I’d lump them into four categories: Who … Why … What … When-Where-How. Who, Why & What are big driving issues, while you can lump the other three (When, Where, How) together as the sort of mechanics of purchasing. WHO we are (or think we are and desire to be) deeply influences WHAT…