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<oembed><version>1.0</version><provider_name>Bryan Eisenberg &amp; Jeffrey Eisenberg</provider_name><provider_url>https://www.bryaneisenberg.com</provider_url><author_name>Bryan Eisenberg</author_name><author_url>https://www.bryaneisenberg.com/author/thegrok/</author_url><title>Conversion Optimization 101: Planning Social Media Landing Pages by @TheGrok</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="lTCyGGSgO6"&gt;&lt;a href="https://www.bryaneisenberg.com/social-media-landing-pages/"&gt;Conversion Optimization 101: Planning Social Media Landing Pages&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/social-media-landing-pages/embed/#?secret=lTCyGGSgO6" width="600" height="338" title="&#x201C;Conversion Optimization 101: Planning Social Media Landing Pages&#x201D; &#x2014; Bryan Eisenberg &amp; Jeffrey Eisenberg" data-secret="lTCyGGSgO6" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
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</html><description>In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally different than search traffic, therefore social media landing pages must be thought of differently than search landing pages. The social visitor isn&#x2019;t seeking out your brand, your category or even your&hellip;</description><thumbnail_url>https://bryaneisenberg.wpengine.com/wp-content/uploads/2012/12/bigstock-Social-media-network-Hand-pai-32114582-300x227.jpg</thumbnail_url></oembed>
