1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/How LivingSocial.com Acquires New Customers for Under $10 Each by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="4l9w4s46qX"><a href="https://www.bryaneisenberg.com/how-livingsocial-com-acquires-new-customers-for-under-10-each/">How LivingSocial.com Acquires New Customers for Under $10 Each</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/how-livingsocial-com-acquires-new-customers-for-under-10-each/embed/#?secret=4l9w4s46qX" width="600" height="338" title="“How LivingSocial.com Acquires New Customers for Under $10 Each” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="4l9w4s46qX" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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In December, Amazon (AMZN) invested $175M in LivingSocial. Like Groupon, LivingSocial capitalizes on local advertising by having deals of the day that offer discounts to people who opt in to certain deals. But today, they are offering a $20 Amazon.com gift card for just $10 (get yours today). Brilliant! It is rare to see 100% redemption for any offer for these companies, but this is a great way for them to add several hundred thousand to a million+ new names…