1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/Big Tech Wants You To Build a Funnel; Not a Brand by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="20MI0s8yzG"><a href="https://www.bryaneisenberg.com/big-tech-wants-you-to-build-a-funnel-not-a-brand/">Big Tech Wants You To Build a Funnel; Not a Brand</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/big-tech-wants-you-to-build-a-funnel-not-a-brand/embed/#?secret=20MI0s8yzG" width="600" height="338" title="“Big Tech Wants You To Build a Funnel; Not a Brand” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="20MI0s8yzG" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.bryaneisenberg.com/wp-content/uploads/2025/11/Big-Tech-Wants-You-To-Build-a-Funnel-Not-a-Brand.png22401260Now the Funnel Is Dying. Only Your Story Can Save You. They sold you the dream. Big Tech promised that if you could track it, you could control it. That with enough dashboards, pixels, retargeting, and funnels, you could build something that lasts. But what they never told you is this: Funnels don’t build brands. They only extract value from them. Many of you don’t have a brand. You have a set of automations wrapped around a discount code. And…