1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/Content Marketing Personas by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="S0gwjXJdj3"><a href="https://www.bryaneisenberg.com/content-marketing-personas/">Content Marketing Personas</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/content-marketing-personas/embed/#?secret=S0gwjXJdj3" width="600" height="338" title="“Content Marketing Personas” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="S0gwjXJdj3" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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It seems like only yesterday that I typed the following words into my computer: Conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. It’s a reflection of your effectiveness and customer satisfaction. For you to achieve your goals, visitors must first achieve theirs. In order to help you understand what visitors need in order to achieve their goals, you need to have empathy about their journey through the buying process. Too…https://bryaneisenberg.wpengine.com/wp-content/uploads/2012/09/16472999-247x300.jpg