1.0Bryan Eisenberg & Jeffrey Eisenberghttps://www.bryaneisenberg.comBryan Eisenberghttps://www.bryaneisenberg.com/author/thegrok/Please Don't Stereotype Your Personas by @TheGrokrich600338<blockquote class="wp-embedded-content" data-secret="3UqUX1BUdn"><a href="https://www.bryaneisenberg.com/please-dont-stereotype-personas/">Please Don’t Stereotype Your Personas</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bryaneisenberg.com/please-dont-stereotype-personas/embed/#?secret=3UqUX1BUdn" width="600" height="338" title="“Please Don’t Stereotype Your Personas” — Bryan Eisenberg & Jeffrey Eisenberg" data-secret="3UqUX1BUdn" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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In my last column, I promised to show you how to take these lists of personality mapping attributes and turn them from your typical persona stereotype (soccer mom, techno geek) into characters that ensure deep understanding and empathy. Many of the techniques we use to draft our personas come from the same techniques used by great storytellers and scriptwriters. The goal of a great character is to make you emotionally connect with them and to empathize with who they are. Without empathizing with…https://bryaneisenberg.wpengine.com/wp-content/uploads/2013/11/stereotyping-300x220.jpg